Marketing Teenagers

2007-03-08 10:33:40

( Financial )



Marketing is essential in all types of business; sometimes it can even be the key to the success of the company. Marketing to youth is becoming very popular these days due to new inventions that are specifically targeted to teenagers like mp3 players or computer games.

Marketing teenagers has to be studied well because there are many factors to consider, one of which is the impact of the advertisement to their parents. Most teenagers do not have buying power and still have to undergo the approval of their parents to purchase the product. Also, marketing to teens need to be creative and usually short because they get bored fast. Thus, the ads targeted to the youth needs to be attractive and colorful.

One of the advantages of marketing teenagers is that it can be carried out systematically because you can divide them by age and gender. You can come up with different strategies that are suitable for their age and gender. It would also be very ideal if you could adjust your level of thinking with how teenagers think when creating your ads so that teenagers can grasp what you are saying and therefore understand your intended message for them.

Lastly, if you are into marketing teenagers, you need to remember that teens today are bombarded with options so it is best to study them well before executing your marketing strategy. It is a big advantage that teenagers today use many advance technologies like the Internet and the cell phone. So, it is easy for you to reach them. Other media tools that can be used when marketing to teens are magazines, radio and television.

It must be remembered that the youth today are a big part of the consumer industry already since many young people are now independent and have credit cards. Above are some helpful tips about marketing teenagers.


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