Bulk Email Service - Marketing's Big Leap

2007-03-08 10:33:40

( Business )



Sometimes, getting a website is just not enough. You will need to market your site, and it takes connections (read: tons of email addresses and other contact information) and considerable time to do so. Now, you need not call or email your family, friends, and clients one by one, just get a bulk email service.

Two Ways
There are two ways to carry out a bulk email marketing campaign. You may choose to do it the traditional way wherein you compose an email message and send it to everyone in your email address book. (In some email services, you just need to type the word in the To field to do this.) You can also add other email addresses that are not in your online address book.

Another way to market through bulk mailing is by subscribing to a professional bulk email service. Many web-support companies now offer bulk email service in different packages that can be customized to your marketing needs.

The D-I-Y
The do-it-yourself bulk mail marketing will save you a lot of money, but you will have to solve problems with time and people to do the job. If you have a big repository of names database, you will need people to help you send out your bulk email advertising and to do the follow up too. You may also need a bulk email marketing software to help you do the job fast.

You may eventually need to buy a bulk email list or bulk mailing list from companies that sell email addresses if you have few names on your database.

Hired Emailing
If you subscribe to a bulk email service, you can choose a package depending on the number of names in your database. If you do not have an existing database, you can also request for a paid database of your target market to be included to your package.

Choosing a bulk email servicet that allows you to create a personalized messages for your recipients. More expensive packages will also allow you to send sequential email messages, allowing automatic follow up emails to your database.

Legalities
Before sending bulk emails, check your area for any legal responsibilities in doing so. Some states may require you to have a permit of legitimate email advertising. Also, take into consideration that many people do not like to receive spam. Many sold email addresses are not sold by the owners but collected by database companies and sold to you.

If you are going use a marketing bulk email service, make sure you are advertising something useful to people who are most probably in need of them. You will avoid annoying people, and you can advertise to your heart's content.


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