Consumer Mailing Lists for Effective Database Marketing

2007-03-08 10:33:40

( Financial )



The moment market researchers have determined which group of individuals would most likely avail of their company or clients’ product or service, it’s the consumer mailing lists agencies’ turn to get things done, and this is by providing the right mailing list that would complement the research study conducted. Consumer mailing lists are designed to strengthen all types of marketing campaigns with facts coming straight from the consumers themselves. These have been proven to be beneficial to industry key players in developing feasible and high-impact strategies in order to attain specific objectives and achieve the desired results.

Whenever you are able to accomplish questionnaires, do in-store or online shopping, maintain good credit standing with card companies, respond to referrals or participate in promotional activities, there’s always a possibility for you to be in such lists as one of the mailing leads—the human sources of pertinent information. In return, you get to receive exclusive offers and updates regularly via phone notification, e-mail, snail mail or special delivery as long-term appreciation for your time, effort and interest. Leads automatically become components of consumer mailing lists, which are classified basically according to personal particulars, also known as demographics, and various preferences of individuals comprising a certain target market.

Mailing lists for direct marketing purposes are often used for catalog distribution. Purchase mailing lists, as the term implies, are the usual outcome of store-initiated data gathering with first-time and frequent customers. School mailing lists come in handy especially if you are into selling educational reading and audio-visual resources, or have the intention to spearhead projects or introduce new products that would appeal to students and faculty. If you happen to be part of postal mailing lists, expect brochures, newsletters, postcards, flyers, leaflets, discount coupons, free gifts and product samples flooding your mailbox or right at your doorstep every now and then. The same can happen in the case of apartment mailing lists, where details are also sorted by apartment complexes, length of residency and zip codes, except that these are utilized mainly for socio-economic related studies. And in this age where modern technology prevails, e-lists or mailing lists composed of e-mail addresses are of great advantage to Internet-savvy organizations and institutions when it comes to communicating with Web users within a specific area and even overseas. Once you have registered your e-mail account in an e-list, you get to have the same promotional materials as those who are under postal mailing lists but in the form of e-mail messages. However, with this type of mailing lists, spam or unwanted e-mails piling up in your online folders are a major drawback.

Whether you are the marketer or the end user, consumer mailing lists will always be an expedient aspect in your everyday lives on a long-term basis.


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