Purchase Traffic for Your Site Only When Necessary

2007-03-08 10:33:40

( Business )



Purchase traffic for your website only when you need to drastically to boost your web traffic stats. Otherwise, it will be better for you to apply tried and tested online marketing techniques to build up quality web traffic.

Online marketing experts agree that building your website traffic statistics is not so different from building loyalty for a consumer brand. Though the techniques employed might be different, building web traffic is like building interest in people to get them to buy shampoo, a pair of jeans, or the latest music CD.

There are a host of online marketing methods available for you to grow your web traffic stats. Linking is one of the most popular strategies employed by webmasters. The more links your website has, the more popular it becomes. Naturally, the more traffic it will have.

Submitting your website to search engines also helps. The big search engines can generate for you more traffic especially if your website is keyword-driven. While on the subject of keywords, it will be quite helpful if you chose keywords that really fit your website. If you run a website dealing with school population in Florida you might have more luck with keywords like “florida school traffic” than with “toronto traffic tickets”.

If you have some marketing budget available, you can try online advertising. Rather than purchase traffic, advertising in websites that have the same target audience as your website might do the trick. By placing banners, text links, advertising content, press releases and rich media ads in websites, you let people know that your site exists.

You can also develop an affiliate program that will give incentives to other webmasters for delivering traffic to your website. Purchase affiliate partners rather than purchase traffic because affiliates who will be attracted to your program are sure to bring quality traffic to your website. You do have to make sure that you offer your affiliates their worth in rewards either in cash or kind.

The internet is the best place to practice direct marketing because you can measure the effectiveness of your marketing campaigns. They can be measured using web traffic analysis tools and you immediately see what marketing campaigns are working for you. You might also want to come up with a regular web traffic report which will help you monitor the influx of new traffic coming to your site as a result of your online marketing efforts.
So, remember that you only purchase traffic when all the online marketing techniques above don’t work for you.


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