When you find an item you want to purchase whether it be online or not, you normally check its price and then decide whether the item is worth the price. You will not get the same experience at Priceline com as it makes use of a unique shopping concept.
Priceline com has pioneered and even patented the concept of the reverse auction as a form of e-commerce. In a reverse auction, you submit binding bids for products and services to ww priceline com. The site then shows these bids to sellers to locate a provider who is willing to accept the price and terms that you set. In effect, you become a price-setting bidder and not a price-taking buyer.
If you want to purchase an airline ticket via ww priceline com, you provide the date and the place you want to fly (which should originate only within the country) and the price that you are willing to bid for the ticket on those dates. You will also need to give Priceline com your credit card number.
Priceline com checks with several major airlines and lets you know if any of them is willing to sell a ticket for the price you named. Within an hour, you receive an e-mail response. If your bid has been accepted, you are committed to buying the ticket by charging it to your credit card.
The downside is that the ticket you purchase from Priceline com is usually non-refundable and non-changeable. You also cannot select the airline or flight time. However, you may be able to get a price that's lower than the advertised rates.
Aside from airline tickets, Priceline com offers hotels, car rentals, and vacation packages that can benefit both leisure and business travelers especially those who are traveling at the last minute.
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