Life Insurance Leads: The Short-listed Candidates

2007-03-08 10:33:40

( Insurance )



LEAD THEM TO BUY

Life insurance leads are a list of interested buyers of insurance that companies can use to seek out prospects. These life insurance leads are useful because they are names of private individuals and companies that fit the profile of the ideal insurance buyer. These life insurance leads can then be called or visited by insurance companies to offer their products and services.

Life insurance leads are actually a list of short-listed candidates with a very high probability of purchasing an insurance policy. Often these leads are provided by research companies who sell these names to insurance companies who will then convert these leads into actual sales by convincing the lead to make an insurance purchase.

While life insurance leads may be useful, they are only as effective if the product or service you are offering them actually meet their needs and circumstances. The reality is that anybody can be an insurance lead because everyone wants a semblance of security against a highly uncertain world.

POWER TO CONVERT

When approaching life insurance leads, preparation is the key. You must have a life insurance quote that matches the prospective client. The needs of these leads range from the most basic, cheapest life insurance to the most comprehensive ones. Be ready to discuss and differentiate term life insurance quotes from whole life insurance quotes, and make sure to leave yourself some room for discount life insurance terms.

Of course if these life insurance leads are really interested in making an insurance purchase, then they will no doubt ask about the history of your company’s life insurance settlements. Make sure you have the data to back up your response.

Every proper lead is always a challenge because they have done their research and know the questions they should ask every insurance company. They know more, and therefore will be asking more. If you answer sincerely, then you may just have converted a lead into a client.


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