What To Check Before You Buy Mailing Lists

2007-03-08 10:33:40

( Business )



Direct mailing is one of the most effective forms of marketing used by a lot of companies today. These companies have large amounts of information in their databases. Mailing lists are considered as a valuable asset by a lot of companies and a lot of companies invest a significant amount of time and money to maintain, update and develop.

Finding vendors to buy mailing lists from is an easy task. There are a lot of companies out there offering this type of product. The hard part is determining which list to buy. You do not want to buy mailing lists that do not fit your requirements. You have to know what you are getting. Before you start to buy mailing lists, you have to determine what you need and what your want your list to accomplish.

You want to check how updated the mailing lists are. Mailing lists that are a couple of months old are cheaper than lists that are updated weekly. You should also determine the how the lists are updated. Some companies send out mail yearly to update their mailing lists and name prospects.

You want to check if the profile of the mailing list you want to purchase matches the profiles you want. Matching profiles is very important because this information is crucial in making sure you reach your target audience. Before you buy mailing lists, you also want to check for duplicates. You should not pay for names that are already in your database.

Check for references. Ask the vendors for a list of companies who bought their mailing lists in the last couple of months. You may want to call these companies yourself and ask about the response rates and the number of bad addresses or phone numbers they got from that specific vendor.


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