Teen Marketing In Many Methods

2007-03-08 10:33:40

( Financial )



An important segment of the consumer market is the teen age group. If your product or service has teens as your target market, there are some important points that you must keep in mind. There are a number of ways that teen marketing can be carried out.

You can go the traditional route of marketing to teens, which is though television, radio and newspapers or other publications. There are other ways, however to get your message across to teenagers. You can use online advertising and promotions, since a lot of teenagers are connected to the Internet and are technologically savvy.

In-store programs are another way of marketing to youth. You can tie-up with a retail store that is frequented by teenagers. You can have sampling in a retail environment as well.

Events are another effective way of teenage marketing. Engaging teenagers in a number of activities during a particular event promotes not just a product or a service but helps create a lifestyle slant for your brand.

A good way to start off your teen marketing efforts is by getting a focus group. In this manner, you can test how your product or service is received by this age group. Before you release your product in the market, you can immediately get some feedback and reactions from teenagers of various backgrounds through a focus group.

Another way to target teenagers is through their school. Since teenagers spend most of their day inside their academe, you can work with the administration of these schools for events and other promotional activities. You can even advertise through media boards or bulletin boards located inside the school to relay your message.

Teen marketing is a very dynamic field of interest. Since teenagers face a huge number of choices everyday, your marketing campaign has to stand out and be heard. You should always have a dynamic, innovative campaign that effectively conveys your messages.


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