MBNA Bank – Leading The Way In Customer Service Innovations

2007-03-08 10:33:40

( Financial )



The MBNA Bank you have known may undergo changes after its acquisition by another bank. You can only hope that its tradition of always looking for new ways to serve their customers will continue.

Despite its size, MBNA Bank always maintained close relationships with customers. You could go to MBNA Bank for retail deposits, business bank accounts, consumer loans and mortgages, and insurance products.

MBNA Bank started as a small regional bank. Through shrewd marketing innovations, MBNA Bank grew to become the world’s leading issuer of affinity credit cards. In this aspect, you can find parallels between MBNA Bank and bank one company, another small regional bank that grew to become the world’s largest issuer of visa credit cards.

You must have obtained MBNA affinity credit cards. You could use your cards to benefit the associations or peer-groups where you belonged, while at the same time, the credit cards displayed your proud affiliation with these organizations.

You could also take comfort in the fact that MBNA assumed the responsibility of taking care of you when they issued the affinity cards. After all, MBNA benefited from the higher overall credit quality of your peer group. MBNA focused on keeping your business with good service.

MBNA was the first card issuer to offer 24-hour-a-day service, with people answering the phones, not machines. And, people made decisions on your credit card applications, not computer software. MBNA Bank pioneered the securitization of credit card debt, allowing it to extend more loans without need for counterpart assets.

MBNA Bank was also one of the first banks to hitch on the rapid growth of the Internet. You could find MBNA testing affinity card marketing with several Internet companies. In tapping the Internet, MBNA was like cahoot bank, the internet bank that has grown to become a leading bank in terms of customer service.


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