RATE CARDS ON ADVERTISEMENT

2007-03-08 10:33:40

( Financial )



Rate cards pricing approach on advertisement placements provides various options for advertisers and sponsors to choose what type of placement will strategically work for their companies. It provides an option to choose low rate card to market their products and services. In some cases, negotiations on advertising prices start off on the prices stated on the rate card.

Placement companies maximize revenues in using the rate card pricing approach. It prevents intimidation and eventually isolation of companies that cannot afford a fixed single advertisement price. Offering various options on advertisement prices can capture various markets with different price preferences.

The rate cards function for the advertisement companies’ personal relations. In the process it reaches out to potential clients by offering alternatives on pricing and placement of advertisement whether through internet, print or television.

Web advertisement is competitive in terms of market audience. The wide range of the web makes it an effective tool to advertise products and services. Some sites compete for the same market segment which results to competitive rate cards. Rate cards are available for sponsoring site contents, electronic mails, electronic banners and microsites.

Advertisements can also be seen on internet chat rooms where a wide range of people across the world converges. Free web search engines are commonly accessed to advertise products and services.

Placements through prints and television are the traditional form of advertisement. Rate cards for print advertisement involve paying for a space column while rate cards for television advertisement involve paying for air time.Airtime for television advertisement is usually higher for primetime slots.

Whatever medium you want to advertise your products and services it is best to compare available rate cards. It will guide you to choose the options that can reach a wider market at a reasonable price. Remember to choose the best.


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