Cost Per Click Advertising-When Mouse Clicks Make Money

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



Cost per click advertising, also called click advertising but most popularly known as pay per click advertising, refers to the online method of promotion used by advertisers wherein products or services are displayed in your computer screen as teasers either in the form of pop-ups (new window) or banners (small buttons or links with pictures and captions usually found at the top, side or bottom portion of a web page). Once you click on these and read the rest of the content, the advertiser responsible starts earning. There is minimal effort on your part as a Net-savvy consumer for the said procedure, and your interest in the virtual catalog alone already serves as a fast source of income as well as recognition for the advertiser.


In business communication, the Internet plays a vital role and is proven to be an extremely powerful and influential medium in reaching out to a huge market at the shortest and soonest time possible. This could definitely be the mindset of today’s advertising practitioners. With cost per click advertising, efficiency coupled with convenience is experienced and achieved between both the marketer and the targeted end-user while doing business—the former goes for a strategic option that can attract and eventually create changes in the lives of millions all over the world, and the latter would be one of the many who gets to respond to the advertisement while browsing websites and checking mail.


Cost per click advertising is likewise synonymous to low cost advertising, the fact that marketing key players often take into serious consideration. Internet advertising costs can really be a pricey matter to deal with, however, compared to those of the traditional tri-media advertising (print, radio and television), online banner ad prices are way cheaper, thus cost-effective. As an advertiser, you would probably think and be convinced that paying for the standard Internet advertising cost is advantageous to you when you talk about being practical and still manage to fulfill your short and long-term corporate objectives for your success.


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