CPC ADVERTISING: Making Your Ad Money Work

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



With the internet becoming more and more of an aggressive marketplace, online advertising also evolves towards becoming more cost-efficient. Cost-per-click or CPC advertising had been developed to provide companies with a system that allows them to save money and determine the response to their ads. It also screens their market by making sure that their website visitors are most likely their targeted market.

Former advertising programs like CPM or cost per one thousand impressions, meaning the instances of ad appearance on a site, makes you pay for the number of times the ad appears. If your advertisement does well and many click through to you website, each click-through will cost you less. However, each click incurs a higher cost once your click-through rate plummets.

CPC advertising on the other hand allows you to fix the cost you pay for every click and gives you room to set a maximum payable amount for the ad. This provision allows you to control your advertising budget without paying for useless advertisements that nobody pays attention to. To sum it up, CPC advertising maximizes your resources by letting you allocate a fixed cost for your advertisement and efficiently targets your desired market.

CPC programs also offer CPC-based banner advertising where your banner ad is displayed whenever your predetermined keyword is entered through a search engine or featured listing, but you are charged only for the actual number of click-through to your site. Your ad continues to be displayed until the set amount of clicks had been reached. This means that your ad may get longer exposure should people who are interested in your ad decide to simply visit your website later on instead of clicking through.

CPC online advertising is definitely turning out to be the new trend, and companies are taking advantage of its cost-efficient principle that promises to deliver better and more targeted advertising results.


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