Web ecommerce has become a viable and lucrative business venture; so much so that big, stable companies that have been in existence for a long-time are jumping onto the bandwagon and have their own ecommerce store as well.
DESIGN WITH AN END IN MIND
The success of an ecommerce store rests heavily on ecommerce site design – the interface that your client will see as they go to your site. How much your website can generate business is affected by how long a visitor stays on your site, and this in turn is determined to a large extent by your ecommerce site design; how user-friendly the site is and how the design ties together all the products and services that you are offering.
Usually a potential client visits your site, because he already has some background information on it and wants to know more. Clients do not randomly visit sites – they have a specific purpose for doing so. And with this in mind, you can go on to create a website that will capitalize on this – think in terms of what your client needs when doing ecommerce site design. Be intentional in making your ecommerce store – make each and every portion of your website lead clients to a buying decision – your every website content must have this end in mind.
DESIGN BY INTENTION
Ecommerce site design is very important because it can make or break your business. It is something that should be undertaken with careful deliberation. Study successful websites and analyze their layout. Look for a pattern and purpose; and then from there, go on to apply those ideas to conceptualize your own.
You should also bear in mind that your ecommerce site design will depend on your site’s function and objective. What may work for another is not a guarantee that it will work for you. But while there is no template for success, there is a guide for it.
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