MBNA Visa Card Puts A Premium On Your Account

2007-03-08 10:33:40

( Business )



You probably know that MBNA is the world’s largest issuer of affinity credit cards, having pioneered the marketing technique. For some time now MBNA has also been one of the top providers of premium Visa cards and Visa signature cards under its own MBNA Visa Card products.

If you own a premium MBNA Visa Card, you will find that it works pretty much like the Chase cash plus rewards Visa or Chase flexible rewards Visa, with their cash back features and the chance to win gifts or prizes by using your card.

As an MBNA Visa Card holder, you’re assured that MBNA will work hard at keeping your account. High quality customers like you have been the strength of MBNA Visa Card’s credit base. Through your patronage, MBNA Visa Cards achieved low percentages of uncollectible advances well below the industry average and constituted nearly three-fifths of MBNA’s consumer loans volume.

MBNA has been legendary in its success at building a high-loyalty customer base. The entire business system, including its merchant credit card processing network, that supports MBNA Visa Card customers is designed around customer loyalty. One policy, for instance, mandates that employee paychecks are put in envelopes marked as having been brought to them by the customer, and actually bases bonuses inside those envelopes on parameters that enhance customer value and loyalty.

MBNA Visa Card excels in using credit reports and scoring systems to build customer loyalty. Most lenders use these same reports in decisions whether to grant a credit card (or a loan).

Instead, MBNA uses credit reports to identify affluent and responsible potential customers and designs a program that will attract them to become part of MBNA Visa Card. Once you become a customer, MBNA then focuses on keeping you by means of good service. MBNA uses scoring systems to manage your accounts.


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