If you want to establish your presence on the internet, the very first step is acquiring a domain name. A domain name is like your address or your brand name on the internet. There are a lot of choices to choose from, but when registering domain names, you have to keep the following things in mind:
First, select a domain name that is most suitable for your business. If you already have a business name, your domain name should match or be very similar. When you go to one of the domain name registers and you find that it is already taken, you can try other variations but keep it as close as possible.
Second, make sure it is short. The shorter your domain name is, the easier it is to remember. If you need to abbreviate your domain name, make sure it is not too short as to create confusion with other websites or businesses.
When registering domain names, try registering the .com version first. This is the most common extension especially for business. This is the very first extension your customers will try when they are looking for you. If you are an internet service provider, it is .net. If you are a non-profit organization, it is .org. If the .com is not available, you may also consider registering .biz or .info extensions.
Consider registering related or similar domain names along with your main domain name. You may redirect all these to your main website in the future. This prevents another company or organization to use your domain or your brand name to discredit and post bad things about you. This will also eliminate confusion for your customers.
Registering domain names is easy, but how will your customer find you? It is also advisable to include a key word related to your business to your domain name. This will make your ranking in search engines much higher hence your customers will find you faster.
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