Retail Designers: How You Can Become One

2007-03-08 10:33:40

( Business )



If you love fashion and want to make a career out of it, then you could be a fashion designer. But if you do not envision yourself doing haute couture and runway shows, then another option would be to become one of the retail designers.

Retail designers usually design clothing or product lines for popular retail chains. You can take a fashion merchandising degree if you are interested in a career as one of these retail designers.

You need to be aware of what to expect if you are earning a fashion merchandising degree. Retail designers are taught to have a very intuitive sense of upcoming trends. Retail designers should be able to forecast what kinds of clothes and styles will be popular during a particular season and for a particular target market.

Retail designers are not just about design. They also need to know how to work within a given budget. They should take into account the cost of the items and the function it will serve the consumer. They should be able to strike a balance between comfort and fashion as the retail brand he or she is working for dictates or requires.

Some retail designers in some retail companies will be required to coordinate with manufacturers and wholesalers. Some will also be actively involved in the advertising and promotions side of fashion merchandising.

Like all jobs, the best education will still be the work experience you obtain after you have completed your degree. To become established a as a retail designer, you will need to spend enough time in the stores to have an idea of what your customers want. You may also be required to organize some local fashion shows from time to time.

There is a host of fashion merchandising schools which you can apply to. A quick search of the Internet can easily get you in touch with one of these. In fact, you can even get a degree in fashion merchandising online.


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