Purchasing a Domain Name With A Strong Marketing Impact

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



In the World Wide Web, your domain name serves as your business card. It is a one-line advertising tool that, whenever possible, should tell your target market: who you are, what you do, and what you have to offer.

Like a logo that sets the tone for your corporate image, your domain name ultimately defines your web presence.

Ideally, purchasing a domain name should integrate your branding strategy in that it should reflect your business name.

However, with thousands of new domains registered monthly, this is increasingly becoming difficult to do.

What If My Domain Name Is Not Available?

If the domain name is inactive, you can make an offer to purchase it from the existing owner. You may also acquire it from third party vendors that offer pre-registered names for sale.

However, since most people want to profit from the sale of domain names, this may prove to be an expensive option for a start-up website.

A more cost-effective solution is purchasing a domain name that conveys a compelling marketing message to your target audience.

Purchasing A Domain Name

Here are some factors that you should consider:

- Strong Marketing Impact: A good domain name is one that contains key words and phrases that are relevant to your line of business. This will also ultimately increase your website rankings, because web spiders often assign more weight to key words in the domain.

- Audience Retention: Your domain name should be short, simple, and to the point. Keep the syllables to a minimum of three. Long, winding domain names are difficult to remember. Unfamiliar acronyms and words would be lost on your target market. If no one can spell your domain, your website will not be able to generate enough traffic. Use ordinary, everyday words that are easy to recall.

How To Start

Once you consider these factors, purchasing a domain name is relatively easy. You may start by visiting one of several domain name registrars in the World Wide Web.

Before you make a decision, check out the availability of several possible domain names. If your first choice is not available, try several other possibilities until you arrive at the best possible option.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.