Information on Google Advertising

2007-03-08 10:33:40

( Business )



It is not enough that you have a website where you can promote your products or offer your services. Having a website, however professional or appealing it is, is quite useless if people don’t get to see it. That’s where website promotion comes in. In particular, that’s where google advertising comes in.

Google advertising is simply pay per click advertising. As the name suggests, you have an ad that people see when browsing online, and you will pay only if somebody clicks your ad.

Google advertising is like print, TV or radio advertising for online businesses. Instead of buying airtime, you avail of google advertising instead and pay for every visitor this search engine brings your way.

Google advertising is a very effective medium to get people to visit your site. After all, your ad will only appear when people are searching for the keywords you have provided. The more relevant your site is to the ongoing search, the higher your position in the paid advertising section is.

By paying for google advertising, you are able to expand your exposure to people who are already interested. This results to a high conversion rate; that is, there’s a very high likelihood that your visitors who are already interested in your service or product will become your customers.

Google advertising is affordable advertising. For one, the activation fee is less than what other pay per click advertising media require. You also decide how much you value one click because you get to set how much you will pay for every hit.

Google advertising also beats other forms of advertising because you only pay for the results as quantified by the number of clicks you get. Unlike radio advertising where you give money upfront, with google advertising you only get to pay for what the search engine drives to your site.

Google advertising is also appropriate for targeted marketing. You can choose to advertise only in a certain locality or region. You can also specify the language you would like your ad to appear in. Thus, you can design your ads to suit only a certain demographic class.

You can direct your promotions to people whom you wish to be your customers.
To get google advertising, all you will be required to do is sign up, make your advertising copy, and submit a set of keywords for which you would like your site shown. Then when an individual clicks your ad, you pay the amount you have agreed to pay for every click.

Google advertising, for all its simplicity and ease of concept, may just be the medium that could drive traffic and thus customers to your website. So do take advantage of pay per click advertising through google advertising.


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