Trade Show Rental Displays Help Increase Sales

2007-03-08 10:33:40

( Computers )



Trade shows require a big marketing investment by companies that participate in it. Companies need to spend for the space of the exhibit rental, the construction of the shipment, display design, travel expenses of the exhibition staff, giveaways and the printing of brochures.

For companies that only participate in a few shows per year, it is more cost effective to invest in a trade show rental. The cost of a trade show rental is usually only a fraction of the actual purchase price of a permanent trade show display exhibit. It is most practical to obtain a trade show rental as you need to change the design of your trade show exhibit in every show you join, to attract customers to return to your booth and to find out the latest products of your company. Moreover, a trade show rental can save you the trouble of having to ship your own display, and deal with the country’s customs officials when the venue of the show is overseas.

It is advised that you seek the help of a trade show display company who is knowledgeable, so that they can propose a functional and yet practical exhibition booth for your company. Ensure that you get different price quotes so that you are sure that you are obtaining the best price possible.

When you have picked an exhibit rental company, be sure to provide them information on the type of exhibition you will be participating in, the expected number of visitors, the target audience, the details of your company, your marketing plan, the products and services you offer, your corporate culture and how you plan to attract customers into your booth. Determine how much storage space you will require and discuss this with the display company. If any presentations will take place within the booth, it is best that this requirement is also made known to them, so that the display company can allocate the relevant space. Go over the fixtures and fittings that you will need such as display cases, lighting, electrical requirements, furniture such as chairs and the like. This will allow the design company to create an attention-getting, functional booth.


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