Tradeshow Displays: Art in Business

2007-03-08 10:33:40

( Computers )



Tradeshows are marvelous. They do not only educate, they also encourage you to shop. And when choosing which booth to buy, it is impossible that you will not visit the one most pleasing to the eye. This is what tradeshow displays are all about.

Display Options
There are several ways to execute a trade show display. The most common execution is the booth setup. In this kind of setup, the products are displayed in a shelf, a hanger, or a table, ready for the customer’s picking. This type works mostly for products on sale.

There is also the office booth setup. This is common in services-themed trade shows. This type of trade display imitates an office, with a table, chairs, sometimes with computers too.

Another type of convention display is the setting-themed setup where the booth space is transformed into a setting relevant to the service or product that the company handling the booth space is offering. Many airline companies, tourist offices, hotels, and spas use this execution in their tradeshow displays.

Bannering is also taken one step ahead with the advent of modern revolving banners, plasma displays, and projector banners.

Why All the Fuss?
Companies take tradeshow displays seriously for three reasons: to make good use of the booth space that they paid for, to stand out from the rest of the exhibitors, and to entice the tradeshow visitors to purchase a product or service from their company. Companies have proven through time and through a lot of trade show display experiments that the tradeshow displays affect the purchase behavior of the customers—the better the trade display, the more people are interested in doing business. This gave rise to trade show display rental services from which a tradeshow participant can lease plasma screens, presentation computers, fabricated shelves and booths, and even banner stands.

For customers, it is just a trade show. For companies, it is an opportunity to use the art of business, literally.


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