Domain Name Brokers Help Buy Or Sell Domain Names

2007-03-08 10:33:40

( Business )



There is a growing market for domain names. If you peek into any Web site for domain name brokers, you can see how widespread the practice has become. Domain names have almost become commodities, and so you have domain name brokers in the same way that you have commodities brokers.

Companies know the importance of registering and nurturing specific domain names for their key trademarks and brands. Careful management of your domain name and its use on various websites can induce real growth and market value. The growth in value should continue as businesses increasingly depend on digital assets, electronic marketing, and the Internet.

Domain name brokers know the potential for value appreciation of domain names. If you wish to buy domain names from domain name brokers, there are things for you to consider.

The first consideration is cost: the cost to acquire and any associated marketing costs. Another consideration will be whether the seller will be allowed to give any indication on the site about the transfer of the domain name and website. A third consideration is whether the buyer wants to acquire rights over any trademarks associated with the domain name. You are likely to want those rights, partly to avoid confusion and also to ensure that any goodwill associated with the domain name, via the trademark, becomes yours together with the domain name.

If you're selling domain names, you'll have to look for domain name brokers who can give wide exposure to the names. A single broker may have thousands of names available. There are domain name brokers who will list your name for a flat fee, while others will go for a commission on completed sales (usually ten percent, although a more exclusive broker may charge higher). Some brokers include appraisal and valuation as part of their services.


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