Web Traffic Report: Responding to what surfers need

2007-03-08 10:33:40

( Financial )



WEB SITE TOOL

Web traffic report is one of the most common tools that web site owners use to gauge the volume of visitors that their respective sites receive.

On the web, popularity is measured by how much traffic a given site generates over time. However, there are many aspects to a web traffic report. A very important component of popularity is consistency; if that level of traffic is produced regularly, every single day, and not just a one time occurrence. The web traffic produced must be consistent for it to be accepted as a trend.

Similarly, a web traffic report or Internet traffic report is but one element of a web site’s statistics. A web traffic report is valuable if the data it contains can be broken down into parts or synthesized into a whole.

WEB SITE ANALYSIS

For example, it is not enough that you record the visits per given time, what is equally important is that you are able to monitor how long did the visitor stay. Visiting the site is not good enough if the visitor did not stay long enough to actually see and use what is on the site. Another component of a web traffic report is data about which pages on the web site receive the most visit and what pages do the visitors stay the longest.

All of this information is useful for web site owners to have because it allows you to take a closer look at your site and know how each page relates to the surfers. You can compare and contrast the most popular pages from the least visited ones, and make the necessary adjustments as the case may be.

From a web traffic report, you have a firm knowledge of what surfers do on your site, and as such, be able to give them more of what they need.


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