Traffic Building for Your Website

2007-03-08 10:33:40

( Business )



The measure of a website's success is in its audience. When a user enjoys or uses a website, he will visit that website over and over again, and even tell family and friends to visit the site too. This is how website traffic is built, and it depends on several factors.

Content and Purpose
The content and purpose of your site is a big factor in traffic building. Service sites, such as those which offer free email and free blog hosting, gets the most number of "hits" (as the statistics of website visitors is called) among websites. If you can offer something like this for your site, you have the edge in web traffic building. You may also choose to offer online community hosting, games, photo downloads, links, and chat to attract browsers to your site.

Text
If your site is heavy on text, try segmenting your articles in short and informative sections. Long articles are very hard to read, especially when read through a computer monitor. Readable, entertaining pieces of text will keep the reader traffic building.

Photos and Layout
Have a balance between pictures and text. Make sure that your photos are interesting, and see to it that they upload easily. Avoid using low-resolution pictures, or pictures that are copyrighted elsewhere. Original pictures will win your visitors' interest.

Mind the Ads
Many web users will not mind if you have advertisements, unless it distracts their attention from their web business. As much as possible, avoid pop-up advertisements in your site. Same goes with crawling ads that go right into the middle of the window. They will drive your web traffic away.

Spot Your Traffic
Finally, test your website traffic building progress and see if your efforts are paying off. You can hire professional help on web traffic analysis or ask your host to provide you with a web traffic statistics counter. You can choose to put this counter in your website, such as in the home page, for everybody to see. If you would like to keep the web traffic stats for yourself, you can get a subtle counter that will blend with your background, or ask your host if you can have the counter put in the domain manager's section only.


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