Marketers of consumer products have increasingly used coupons in selling their products. In keeping with this trend, the makers of Acuvue contact lenses have also used Acuvue coupons as a marketing tool. Using Acuvue coupons is an effective way of encouraging you to try Acuvue contact lenses, thereby increasing the value of the brand over the long run.
The use of Acuvue coupons also ensures that you will actually get any contact lens price cuts or contact lens discounts that the company may want to give its consumers. This marketing tool may also be a means for the company to differentiate between its price-sensitive and price-insensitive consumers. If you are price sensitive, you may be more likely to use Acuvue coupons in your next purchase.
You may wonder why the manufacturer would offer Acuvue coupons when the product appears to be quite popular. Manufacturers of health products and consumer products are by far the most frequent users of this type of sales promotion.
You'll observe that in recent years, these kinds of manufacturers have held decreasing power in comparison to retailers, who may legally charge consumers whatever they want no matter what price decreases or trade promotions they receive from manufacturers. Coupons are one way for manufacturers to regain control over the prices you pay for their products.
Various kinds of coupons are now in use, among which you must have noticed pre-sales coupons, loyalty coupons, mail-in coupons, and after-sales coupons. Acuvue rebates work like after-sales coupons. You have to purchase a minimum number of boxes of Acuvue contact lenses in order to qualify for Acuvue rebates, thus you get your coupon discount after the sale.
To get your rebate check, you usually have to download a rebate form from the Acuvue web site, fill it out and send it back to the company.
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