A Brief Overview on Postcard Printing Mailing

2007-03-08 10:33:40

( Computers )



Sending out postcard prints to keep in touch with friends or family from countries you’ve visited is not the only reason why postcards are used. Postcard prints are mailed out to people by retailers or other companies in order to invite an individual to visit a store, generate sales, send out a reminder, or to introduce a new product, service or an announce an event.

There are a number of factors that you need to keep in mind when having postcard printing mailings made. Typical postcards come in a standard size. There are also postcards that come in other sizes, and you should determine what size of postcard to use for your promotional campaign. Not all postcard printing companies can accommodate the postcard size that you may require, and therefore it is best to inquire on the sizes of postcards that these companies can produce before deciding on a company. When ordering postcards for printing, you will also need to decide on the type of paper stock to use (gloss on both sides, or gloss on only one side, matte on the other), the type of postcard finishing to use (aqueous coating, or UV coating). Lastly, when creating your postcard design, ensure that the computer program that you will be using is compatible with the program that the printing company will use, so as to avoid file conversion problems, and avoid the loss of data.

While there are factors you will consider when having postcards printed, you should also carefully think about certain matters before sending out any postcard printing mailings. Collect as much information as you can on your customers, so that you can customize your postcard printing mailing campaign. Always get the customer’s contact information including address, phone numbers and email addresses so that you can send out any announcements when there are any. You should also be able to differentiate those potential customers who have made purchases, and those who have not, so you can cater your postcard printing mailings by offering additional discounts to those that have made purchases in the past.


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