Custom Lanyard: The AD You Wear

2007-03-08 10:33:40

( Business )



There are many types of promotional products around. Among premium items, most popular are mugs, pens, and tote bags. While all of the mentioned are effective, one stands apart in terms of efficiency and cost-effectiveness – the custom lanyard.

A custom lanyard is a lanyard that can be printed or designed in a multitude of ways to serve a specific purpose. Custom lanyards rank among the most popular promotional giveaway or trade show souvenir. They are often used as advertising tools to generate a higher level of product awareness and product sales.

HIGH EXPOSURE AND MILEAGE

Particularly, companies use custom lanyards printed with their logo or slogan to establish corporate identity and promote the business at the same time. It has become part of the daily landscape of the corporate world, as everyday you see employees wearing printed lanyards as part of their uniform to hold and protect their company ID’s.

Because custom lanyards are functional and hardly bother the user, they are worn and very seldom taken off while at work or at school. As a promotional product, it is this very attribute that gives the custom lanyards the edge in terms of visibility and mileage. They are effective marketing tools because people actually use these customized lanyards as ID, badge, or pen holders, and are worn around the neck for everyone to see.

BARGAINED BENEFITS

The most common customized lanyards are either silk-screened or embroidered and come in a variety of colors and sizes. While embroidery is the more expensive of the two, the imprint looks better and lasts longer compared to the silk-screened one. The custom imprint is placed all around the lanyard for maximum exposure.

If you are looking for a premium item to give to your clients or employees, you cannot go wrong with personalized lanyards. They are very affordable, durable, and proven effective at getting messages through to a target audience.

So for benefits that far outweigh the cost, go for custom lanyards.


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