Dental Marketing

2007-03-08 10:33:40

( Pharmeceutical-Medical )



Becoming a dentist takes a lot of hard work, time and money. You spend a lot of time continuing your practice so you can become updated in the newest science and technology that can be applied to dentistry. However, it all comes down at the end. Do you have many patients? Are you advertising well?

Dental marketing is a must if you are a dentist. Although there are things such as outside advertising like television commercials, print ads, and posters, nothing beats dentist advertising through the Internet. The Internet has over billions of people and most of them are employees or people who have their own businesses. A person who would typically be interested in surfing the Internet to look for a dentist is an office worker because he or she is always in front of the computer, thus the person relies on the Internet for directory. Lower class markets generally use the yellow pages as their directory. This is the reason why dental marketing can be very efficient when you use the Internet.

There are many websites advertising for dentists. You may join these groups if you want added exposure and be part of the choices in the list of dentist in their website. Nevertheless, having your own website would be better. It makes your dental advertising more prestigious. You can hire a host or a graphic designer to do your website for you. You may spend some money but the rewards are worth it. So, when handing out calling cards in your clinic to your patient, you can include your website in it so they can visit it any time and be updated of your new prices, products or services even if they are at home. For instance, if you are selling a teeth whitening product, you can feature this in your website and inform your regular clients. Moreover, you can get new patients through your website. Direct mailing is cheaper but sometimes the mail can be misplaced and be lost. E-mailing directly can be faster and cheaper. Furthermore, you can e-mail your patients and remind them of their next appointments.

The Internet is no doubt the best form of dental marketing. It holds the most number of people and usually these people are really interested in getting better smiles since they took time to search for the perfect dentist. Don’t waste time. A new patient might be surfing the net now and looking for a dentist.


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