Best Western Hotels – Unity In Diversity

2007-03-08 10:33:40

( Entertainment )



Best Western Hotels international is the world’s largest hotel company with several thousand hotels in its network. At least half of Best Western hotels are located all over the country; there are best western executive inns in strategic places all over the country, and you’ll also find such hotels as best western inn of Chicago, best western Brownsboro inn, best western Seabrook inn. The other half operate overseas in over eighty countries. Each of these hotels are independently owned and operated.

You may wonder how Best Western hotels manage to stay together despite this diversity. One factor is the voluntary nature of the Best Western Hotels chain. It may surprise you to know that the company is organized as a non-profit association of member hotels. Each hotel is in the voluntary association by choice. However, there are at least two other factors.

Best Western Hotels international is the only member of the world’s top ten hotel chains with a single brand. However, this best hotels brand covers a wide variety of hotel categories, from confort inns to luxury hotels.

You see this single-brand focus resulting in global brand recognition, and this welds the association together. Best Western charges an initial entrance fee to member hotels upon joining the association, and then charges a yearly flat fee plus a fee per room booked.

Best Western Hotels are among the first hotel brands to provide Internet booking capability. The global online reservations system features all members on the website, and benefits all of them. More than a third of all business is generated through the system. You thus see how the system ties members together.

To strengthen this further, the company also created a special website to educate and train its members. Among others, the website features 700 best-practice recommendations and a marketing plan template that members can adopt.


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