Domain Name Purchase – What to Consider Before Buying

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



A domain name purchase or registration is the first step to setting up an online presence.
The domain name is the name of your website as in “www.yourwebsite.com”. In order to use a domain name, you must first register it with a domain name registrar. You can secure a domain name for 1 year up to 10 years and then you have to renew your registration. If your domain name expires, some other business can purchase it.

If you are having a hard time thinking of a domain name for your site, you can look online for domain names that have expired. Then all you have to do is re-register the expired domain name of your choice so you can start using it.

Before you make a domain name purchase, carefully think about the name you are going to use. Remember that the domain name identifies your web site. Therefore, it should describe or have something to do with your online business. You can use your business name or a keyword that has relevance to your product or service. Using highly relevant keywords in your domain name can increase your ranking in search engine results.

You also would want to make sure your domain name is easy to remember so keep it short, avoid including hyphens or numbers as much as possible, and consider choosing the most commonly used “.com” extension.

There are so many domain name registrars. Look out for fraudulent companies. Research the company’s background first before signing up on any purchase agreement. Check the internet for the list of accredited domain name sellers or registrars.

Look at your domain name purchase as a business investment. An effective domain name will appeal to internet users and will drive traffic to your website. You have to exercise careful planning and research to make sure your investment will pay off.


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