Audience Polling And Its Benefits

2007-03-08 10:33:40

( Business )



Audience polling is one way of getting immediate feedback from your audience for any product or service that you want to introduce to the market. If you have a group of people that is an accurate representative of your target market, the audience response is invaluable in gauging the overall success of your product or service. Audience polling will help you determine their level of interest as well as encourage audience participation. Whether you engage them in online polling or direct audience polling, there are a number of benefits you can derive from such an exercise.

The latest innovation in audience polling is the audience response system, a wireless handheld keypad connected to a data projector. Since most audiences are reluctant to give their opinions if they know that they need to identify themselves first, the audience response system offers them anonymity in giving their feedback. There is also more question variety by using this device.

Audience response systems can be used in a wide variety of situations including classroom training and corporate learning. It has also been used in an array of market research functions. Some have even gone so far as to use it for electronic voting to produce fair and unbiased results. Town hall surveys or employee perception surveys can also be conducted via audience response systems. For the company or organization conducting audience polling, audience response systems offer greater accuracy of results than other survey methods. Data can also be easily exported to a spreadsheet or other file types as soon as the survey is completed. It is not just easy to use, but also very easy to transport from one venue to the other.

There are a number of companies on the Internet that allow audience polling through these audience response systems either through purchase or rental.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.