Audience Response - Useful Feedback Mechanisms

2007-03-08 10:33:40

( Business )



Audience response systems are systematic processes or devices that collect data from an audience. These data are useful to provide results and information from audience response.

There are several dynamic tools that can elicit feedback from audience participation. These can include questionnaires using paper and pencil, raise of hands, flames from lighter or audience screaming.

There were studies developed pertaining to audience research and this includes audience response systems. These systems also lead to studies in audience development to determine what type of audiences and responses they need to capture for a program to be entertaining and dynamic. Program coordinators issue studio audience tickets to these shows.

Recently, there are numerous game shows that involve audience participation and they will send their feedbacks via entering data on hand held terminals. These terminals collect and transmit individual responses to a computerized system that electronically tabulates the data and presents the results to the audience for review.

The audience responds via audience response systems to create a trending of answers that would represent significant data about audience participation. These can be used to collect information and data about a variety of surveys, opinion polls, demographic surveys, mock election results, quizzes and game shows.

Audience participation is what makes programs and polls interactive and dynamic. The objective of audience development is to narrow down and simplify their questions, in order for everyone in the audience to interact.

Companies that develop audience response systems offers range of services to make events dynamic and interactive. Audience response has created new trends in determining interactive information from the audience from news programs, surveys, election and opinion polls.

Entertainment contests on television capitalize on audience responses that would require voting via short messaging services, internet voting and telephone calls via a toll free number. Studio audience tickets to these shows have increased its demand competing and influencing the trend of votes using interactive audience response.


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