Annuity Leads: Make Your Own And Save Money

2007-03-08 10:33:40

( Financial )



If you are involved in annuity selling, you need to generate annuity leads to prospective customers whom you hope to persuade to buy annuities. The fastest way to get your annuity leads would be to buy them from lead generation companies. You can find many such companies on the Internet.

One drawback with buying annuity leads is that the companies that sell them are concerned only with generating a long list of people but may not be too particular about targeting qualified prospects. As an alternative, you may want to generate annuity leads on your own and save money. This will take some work on your part, but you'll be comfortable with the quality of prospects in your list.

There are some things you should carefully consider when you try to generate annuity leads on your own. You should determine who your prospects are, where you can find them, how to reach them and what will interest them to buy annuities.

Knowing your prospects involves studying their demographic profiles, such as age, income and nature of work. You may want to look for people who subscribe to financial publications. Finding your target market is the fundamental thing to do when developing your annuity leads.

Locating your prospects is crucial to your marketing strategy. If they are on the Internet, you'll have to find a way to get to them. Perhaps your target markets are concentrated in certain zip codes. This would be an advantage for direct mailings or even for holding investment planning seminars.

Reaching them may involve direct mailings, newspaper advertisements, or teaming up with professional groups like accountants and lawyers, or all of these.

Capturing their interest will require your creativity. One way may be to offer valuable information at no cost. You can show them how annuities benefit their assets, tax obligations and other tips.


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