FTD: Committed To On-Time Delivery And Fresh Flower Quality

2007-03-08 10:33:40

( Entertainment )



Flowers are usually associated with subliminal ideas of spring, rebirth and renewal. If you’ve ever received flowers delivered to you, you know the boundless joy you feel when they arrive.

When you want to send flowers you want assurance that they're delivered on time and that the flowers arrive fresh. This guarantee is the fundamental mission that FTD assumed when fifteen retail florists agreed almost a century ago to cooperate and exchange orders for flowers delivered out of town, thus establishing the world’s first flowers-by-wire service.

That mission still stands. When you call FTD florists to have flowers delivered within your area or order flowers online for deliveries elsewhere in the country or in the world, the entire FTD machinery is mobilized to ensure that the flowers you order will give to the recipient the joy of rebirth that only flowers can bring.

As you know, FTD adopted in 1914 the classic figure of Mercury, the messenger of the gods, as its logo. This symbolized their commitment to on-time delivery and fresh quality of flowers.

FTD operates its own mercury network, the floral information superhighway by which all flowers-by-wire services in the industry process their wire orders and messages. FTD mercury network processes millions of orders and messages annually.

This assures on-time delivery of your flower orders. It also provides FTD florists the electronic backbone for their telemarketing services and the software programs to help manage their individual businesses.

FTD’s mercury symbol has also become an emblem of quality. FTD florists know that the best value they can give you is longevity of the flowers delivered to the recipient.

You would be sorely disappointed if you send flowers to someone special and these FTD flowers wilt soon after delivery. FTD endeavors to train all FTD florists in the science of maintaining flower quality and making flowers last.


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