For any budding Internet-based entrepreneur, a good domain should be the first thing in the agenda. Because an Internet-based enterprise can only become popular (and profitable) through its website, the registration and development of the domain is very important.
For any Australian domain registration, one has to render the services of a domain name registrar. The registrar is the web-based company that facilitates the enlistment, registration and maintenance of the domain name. Take note, however, that, regardless of the registrar, an Australian-based business must have an Australian domain names as well – and it’s usually in the format of domainname.com.au or domainname.au. If you’re stuck with uncreative ideas for your Australian domain registration, the registrar can help you search for prospective domains, and determine which domains have been taken, and which aren’t.
Most Australian domain registrars require an annual or bi-annual maintenance fee, depending on the specifications planned for your website. It is very important to pay your domain maintenance fee in advance because once it becomes overdue, the registrar can open the domain for prospective buyers who have been long interested in getting your Australian domain.
A cheap domain name can give you a great advantage to jumpstart your site, even if you’re scrimping on money. Aside from these, there are value-added features that will be included in your Australian domain name registration. Value-added features include domain forwarding, which allows redirection to your free hosted site, and domain masking, which hides the URL of the free hosted site and replaces it with your domain. Other features include domain locking, e-mail forwarding, DNS management and customized design interfaces.
Even if it’s just a start-up, home-based Internet business, it will be very useful to have sub-domains within your site. Doing a system of sub-domains might appear confusing but as a matter of fact, having sub-domains can declutter your site, making it easier to organize. Also, having a sub-domain would make it easier to post links and link pages to major search engines to generate a substantial amount of web traffic.
A domain creates a first impression for any first-time visitor of your site. In marketing any product or service, first impressions are extremely important. Thus, it’s better to impress the visitor with a domain name that’s reputable and easy to remember. With the right domain name, you can get a good marketing mileage that you've been wanting for your Internet business.
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