Web Traffic Analysis: Feedback Mechanism

2007-03-08 10:33:40

( Business )



What is a web traffic analysis?
Web traffic analysis is a feedback mechanism that studies your web traffic stats and breaks down the data into actual information that can be used for a variety of purposes.

What is the purpose of web traffic analysis?
Web traffic analysis gives website owners information that they can use to improve the site and generate more traffic. Web traffic analysis also gives you an insight into what areas of the site are strong and which ones are weak so you can make the necessary adjustments and make the site more inviting to visitors.

What data does web traffic analysis collect?
The main information that is gathered is traffic – how many visits your site gets per given period of time. Usually the web traffic stats are gathered and then averaged so that you have a general view of how many visitors go to your site.

However, the more important aspect of web traffic analysis is that it collates the web traffic stats and creates more detailed information. Among the more valuable information that can be gleaned from web traffic stats are the days and times when traffic is greatest, the length of time that your visitor spends on your site, what pages on your site are most visited by surfers, and how long do they stay in every page when they go there.

All of these information are useful in so far as being able to profile the kind of surfers that visit your site. When you know the kind of visitors you have and what they do when they go to your site, you can capitalize on that information and modify your site in a way that allows you to widen your base of visitors and attract more web traffic.

The bottom line is to generate greater traffic because the success of your website is measured by the number of visits that you have.


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