Using Web Traffic Stats

2007-03-08 10:33:40

( Business )



If you have an online business, you would want to have many visitors. Visitors to your website are cumulatively called traffic in internet lingo or terminology. The greater the traffic to your website, the better your website’s performance is. If you have more visitors, you have more potential customers and more people become aware of your products and services. This is the reason why webmasters and website administrators closely monitor web traffic stats.

Web traffic stats refer to web traffic statistics. These statistics deal with the number of visitors a website gets for a fixed period of time. Web traffic stats will tell you how many visitors viewed your website in any given day or in any given time. You can generate web traffic stats for any given week or for any given month as well.

But webmasters and web administrators must look beyond the numbers. Through web traffic analysis, you will have a general idea of your visitors’ location. Your web traffic stats can also tell you if your visitors are unique visitors (those who have visited your site for the first time) or repeat visitors. Web traffic stats also include the origin of traffic. That is, you will know how your visitors found you, whether your visitors clicked a link from a directory or whether your visitors found you through a search engine query.

Through web traffic analysis, your web traffic stats gain more meaning. You will know which website promotion technique is giving you more traffic. You will also have an idea about the people you need to target for your marketing campaigns. You will also know how many of your visitors ultimately became your customers.

Web traffic stats are therefore vital to your online business. And web traffic analysis is crucial to making these web traffic stats more useful. As a webmaster or web administrator, you need to know how to read web traffic stats. To learn web traffic analysis, you just need to gain some training from an internet traffic school.


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