Hotel Reservation System: A Potent Marketing Tool

2007-03-08 10:33:40

( Travel )



You now see major hotel chains operate their own hotel reservation system. This helps the hotel maintain guest records easily; perhaps more importantly, the database found in a good hotel reservation system will be useful for marketing tool and overall management.

The efficiency of the hotel reservation system and the courtesy and friendliness of reservation system operators can make a favorable immediate impact on you as a prospective guest, as no other promotional medium ever can. This is important to any hotel because even small changes in occupancy rates can spell a significant difference in the overall profitability of the hotel.

With the advent of advanced data processing capabilities, you now see the central reservation system in hotels taking on other tasks. The hotel reservation systems have come to function as the main traffic-control and business allocation nerve centers of hotel chain operations.

Without the hotel reservation systems, you might see chaos reigning in most modern hotels, because neither the hotel desk clerk nor the arriving guests would know who is entitled to accommodation. But with the current technology utilized in networked hotel reservation systems, hotels can handle volumes of traffic that would have been difficult to do in earlier years.

In addition to taking care of guests' reservations, you will see hotel reservation systems being used for management functions, such as to monitor the inventory of myriad items in the hotel, to track employee attendance and prepare payrolls, to handle the financial accounting and many more.

Perhaps one of the most important derivative functions of the hotel reservation system is in optimizing the use of the hotel property and maximizing the profitability. For instance, efficiency experts study the data in the reservation system to develop marketing programs and optimize room rates for specific customer classifications and dates. These yield management systems have become critical to successful hotel management.


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