Targeted Mailing Lists

2007-03-08 10:33:40

( Financial )



Targeted mailing lists are mailing lists containing the contact details of people who share a common denominator. This common thing that they share makes them the target of certain groups, companies or organizations. They may belong to the same age bracket, economic strata or community.

Sources of targeted mailing lists

You may rent or purchase targeted mailing lists from mailing list companies or other companies which have such records because of the nature of their business. Some of these other sources are sales records from shops or stores, donations to some groups, or memberships in organizations or clubs. For instance, you may get from a spa salon a residential mailing list of various customers who availed of their services in the past. You may also inquire from a leisure club if you could avail of direct mailing lists of their members.

Purpose and benefits of having targeted mailing lists

You may find targeted mailing lists especially useful in marketing and politics. This is why businessmen and politicians often purchase mailing lists to make advertising and campaigning convenient. Since targeted mailing lists contain the contact details of only a specific group of people, you get to advertise to a fewer group who may give you better results. This is because the specific attribute that your targeted people share makes them your ideal clients or advocates.

For instance, if you are a real estate developer, who would launch a subdivision having an exclusive golf course, you might want to turn to golf stores for help. From them, you may be allowed to purchase residential mailing lists of their clients. The same is true if you are a politician whose platform includes lower school fees. You may get residential mailing lists of financially challenged parents who send their children to school.

By having targeted mailing lists, your work not only becomes convenient, but also more cost-effective. You also get to create marketing strategies and advertisements based on your targeted people's needs, wants or tastes.


All rights Reserved © Tradenet Services srl
Do not duplicate or redistribute in any form.