Annuity Selling: How To Do It

2007-03-08 10:33:40

( Financial )



Annuities are investments mostly offered by insurance companies. In a nutshell, annuity is giving a sum of money to your insurance company. In exchange, the insurance company pays you a fixed or variable amount within a specified amount of time. Annuities can be seen as a way to convert available lump sum of cash into periodic income.

Annuity selling should be targeted to mature audiences. Most mature citizens have paid off their mortgages, loans and have already bought the things they need. Most of them also have comprehensive retirement plans and certificates of deposit. Mature citizens want their money to work as much as possible with minimal risk. This then presents a wealth of opportunities for advisors.

Annuity selling can be done in several ways. The most effective way to sell annuities is through direct mail. Direct mail is often called a drip program because it is designed to be repetitive. You can send a large postcard to potential investors several times so they can remember your message. Most people reach for the biggest piece of mail first. Mailing a large postcard is a guarantee that your message will be seen and read.

Annuity selling can also be done through phone follow-ups. You can call your potential investors just to check if they have received your notices through the mail. You can even try to setup an appointment. A sale is easiest if the potential investor has an existing annuity.

There are a lot of ways to sell annuities. Public speaking and making presentations to local clubs or organizations are also good ways to sell annuities. Speaking can yield more responses than direct mailing. Annuities have a lot of confusing features. When selling annuities, you have to keep it as simple as possible for your investors in order to make the sale.


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