MAILING LIST COMPANIES

2007-03-08 10:33:40

( Financial )



Mailing list companies can help you in marketing your business may it be online or offline. They have lists of prospective businesses or customers for your own company. These mailing list companies have brokers who can help you limit your list to the particular market your company targets. These brokers help in making sure that you get the perfect clientele and they can even suggest what other markets may be attracted to your company since they have a firsthand knowledge of people in their list.

Mailing list companies have several lists to choose from. They may give you direct mailing lists if you prefer to make correspondence with businesses and consumers the traditional way. If you prefer to shell out lower costs for your marketing campaign, you may opt for the e-mail lists which they also provide.

Each list varies in price. While mailing list companies may charge a certain amount per name for consumer records, they charge a higher amount per name for business records. There are cases when they charge a minimum amount regardless of the size of the mailing list they provide. Mailing list companies also offer expired lists which are cheaper to buy, yet these may backfire as they usually result to poor response rates.

The key when dealing with mailing list companies and in choosing what kind of list to buy from them is to plan out well. It is not enough that you are prepared with a profile of your target market before buying a mailing list. You have to make exact computations of how much you are willing to spend for your marketing campaign. Consider the advantages and disadvantages both of buying direct mailing lists and e-mail lists. This way, you would have a clearer view of whether you can get a good response rate and, more importantly, a big return on investment for your company.


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