The internet as a real estate lead generation tool

2007-03-08 10:33:40

( Business )



Leads generation is not a new concept but the internet has revolutionized the ways marketers around the world provide lead generation services. Real estate lead generation is of the most practiced kind of lead generation. Even the simple referral of one agent to another can be considered a lead generation service.

Many real estate companies now see the internet as the biggest source of their leads but many agents feel that this sidesteps the progress they have made with their leads. However, internet real estate lead generation companies have proven that it can be a huge source of potential buyers. On the other hand, some real estate companies feel that real estate lead generation services is the reason why their operational costs has gone up so the strategy they want to implement is to set up their own site that can provide potential customers with the services they need when searching for a house. Some web sites offer important information to its visitors like valuation of a house and current news about the area where potential buyers are interested in.

But the most difficult issue that is yet to be resolved in using the internet as the source of real estate leads is the fact that most leads that are acquired through this method are not serious. Another reason is that most internet users would not be contented in searching for their new house in one web site alone. Potential buyers would most certainly do more research and visit a lot of web sites. These kinds of activities would create confusion on the part of the real estate company because they would no longer be sure if a person is their lead or another company’s lead. All these factors add extra unnecessary costs on the part of the real estate companies. The important thing to remember is that nothing is sure in this world and lead generation through the use of the internet is here to stay for a long time.


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