Making the Most Out of Available Domain

2007-03-08 10:33:40

( Web Hosting-SEO-Web Design )



After so much thinking, you’ve finally decided that you need to get an available domain for your web-based business. Because brainstorming of the right domain name is almost a creative process, it shouldn’t be as hard as learning to be a missile engineer. It’s basically true. But if you’re thinking long-term, thinking the right combination of words for that available domain might just require a little more effort.

Because a domain name makes it easier for Internet users to find and access a site, instead of the numerical IP address, it should be strategically catchy, interesting and easy-to-remember. Since we don’t have the luxury of multi-million marketing budgets to establish our brands, brainstorming of the right domain name is the right strategy.

Choosing a good domain name should include the main keywords that you want to associate to your site. However, these keywords should not just be a purely personal decision. Using the Internet, you should research for keywords that generate the highest volume of site traffic and at the same time, the least number of other available URL competing for that set of keywords. There are online keyword suggestion sites that offer a rough estimate of the site traffic that an available domain can generate in a particular amount of time.

Getting an available domain should have the best combination of keywords possible. Major search engines, most especially, provide a good boost for available domain names that contains commonly targeted keywords. The chances of seeing your domain on higher search engine rankings are higher and thus, you can expect that your website will generate a moderate amount of site traffic.

On the other hand, getting a keyword rich domain might also be an attractive ploy to generate sufficient traffic. Research trends show that using hyphens is an effective way to boost a domain’s rankings in the searches. For example, the words ‘cheap’, ‘insurance’ and ‘plans’ are commonly-searched terms. Once combined with hyphens to produce a domain such as cheap-insurance-plans.net, your domain will have a higher position in the searches.


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