Law Firm Web Site: Finding New Ways To Reach Clients

2007-03-08 10:33:40

( Legal )



Over three-fourths of the country's population uses the Internet. Lawyers and law firms must learn how to reach potential clients using the power of the Web. Like many other entities, they have to establish their own lawyer Web sites and law firm Web sites.

When you want to set up a law firm Web site, you have to think thoroughly about how the site can benefit your firm. You should determine whether you want the law firm Web site to cater to existing clients or to attract new clients. The nature of the clientele to be served will influence the eventual law firm web design.

You'll want to find a way to let clients (existing or prospective) learn about your law firm Web site. For existing clients, you have to determine what services or information to make available. For prospective clients, you must think of the things that will make them visit your site, return to it, and contact the firm.

A good law firm Web site should have strong content. You want anybody who visits the site to like it so much they will want to return repeatedly. Featuring substantive information is the best way to encourage repeat visits. This information can be presented in a well-crafted frequently asked questions list. This can also play down any talk of inappropriate advertising for the firm. However, you should include a well-written disclaimer about the substantive material.

The law firm Web site can also focus on a specialization that will make the page stand out on the Web. Some well-visited law firm websites, for instance, feature only immigration laws or dwi (driving while intoxicated) issues. Other law firm web designs feature a general page and subsidiary pages with specific specializations. You shouldn't forget to include in every page your e-mail address.


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