What To Look For In Lead Generation Services

2007-03-08 10:33:40

( Business )



Lead generation entails all forms of activities that result in the compilation of a list of potential or new customers. Lead generation activities can include conducting seminars, telemarketing, sending out direct mailers and advertising.

Lead generation is an important part of any sales and marketing program. Companies that wish to create more revenue for the company can especially benefit from this.

There are a large number of companies that offer lead generations services. When considering lead generation services, the following factors should be kept in mind:

Lead generation lists cannot be fully accurate. Lead contacts change addresses and other contact information frequently, and so it is difficult to keep a very up to date list.

Finding out where the lead generation service obtain leads is essential. Some lead generation services simply purchase mailing lists from other companies. While other leads are generated through cold calls, a banner ad on the Internet and many others.

It is also a good idea to find out whether a return policy exists. This can protect you especially when you get a number of false or incorrect contact information. If a lot of incorrect information appears on your list, you can demand for your money back if a return policy is offered.

Some lead generation services provide you exclusive leads; however, you will need to pay more for this type of service.

Ensure that you get value for your money. Lead generation services that charge lower fees can also provide you with old leads. It is may be worthwhile to spend a little more for good quality and accurate leads.

Some lead generation services provide online services, and can allow you to check on a lead before you purchase each one. By specifying certain criteria, online lead generation services can provide you an immediate list of contacts by email or fax.

Ask you contacts, colleagues, friends and family for referrals on lead generation companies. It will also be worthwhile if you contact you nearest business bureau to do a background check on the company before making a commitment.

Finally, a lead generation company that provides good customer service is one way to tell whether the company is reputable.


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