B2B Lead Generation: How It Differs From Telemarketing

2007-03-08 10:33:40

( Business )



B2B lead generation is one way companies find suppliers or venders to do business with to fill a particular need. For example B2B lead generation can provide a manufacturer of cakes with ingredients at a lower cost. B2B lead generation can also be known as sales lead generation because of the potential sales leads that it provides companies.

Depending on the type of industry that you belong to, B2B lead generation can also come in many forms. Real estate lead generation and mortgage lead generation are some examples of other types of B2B lead generation.

B2B lead generation differs from telemarketing in that telemarketing is used to obtain customers for magazine subscriptions, sell exhibition space, books and the like. By contrast, B2B lead generation is the medium used to identify prospective leads, and create interest. B2B lead generation requires more direct interaction with a prospect. B2B lead generation creates from leads than a telemarketing campaign. B2B lead generation makes use of highly qualified and trained people to contact various businesses to sell a product or service to high level executives. Telemarketing is often used for products sold to the public in general.

There are two effective ways to generate B2B leads: participate in a trade show, and advertise your products in trade publications.

Trade publications are read by people that belong to a particular industry. As a result, you immediately eliminate most of the potential customers that would not be interested in your service or product.

Participating in a trade show is a good way to advertise your goods and services to a particular market. You must however prepare an effective sales presentation to attract potential business.

There are other marketing methods that you can also utilize for B2B lead generation. Having promotional giveaways manufactured, conducting special events catered to your target market and relationship marketing are some of the alternative methods that can be utilized.


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