Sage CRM Puts You In Control Of Customer Relationships

2007-03-08 10:33:40

( Computers )



Customer relationship management or CRM systems allow you to automate integrated business processes involving customers, including sales, marketing and customer service. When the CRM concept was first introduced, it was seen as a tool that only leading companies used to gain competitive advantage. It is no longer an option, according to management experts; it is now a necessity for survival.

Customers now expect to be able to deal with your company when, where and how they want. You must expect your enterprise to remember past interactions and to build on those transactions for future business.

There is no way for you or your managers to remember all your transactions with your multitude of customers. This is where good CRM systems, like Sage CRM and macintosh crm, can help you. Sage CRM comes with crm packages for sales automation, marketing automation and customer service.

Using the Sage CRM you will gain better control of your sales program, particularly in terms of managing individual accounts, territory, and opportunity identification, sales forecasting and management reporting. You have better capability to analyze current and historical information on accounts to generate information, opportunities, and leads to all your sales personnel wherever located.

With the Sage CRM marketing module, you will have the capability to manage your marketing campaigns and to deploy your marketing resources more effectively. It will be easier for you to send out your communications and keep track of responses, and to identify sales opportunities.

The Sage CRM keeps you and all your marketing personnel in the loop, thus all your communications will be done real-time. You must ensure that the key players in your team respond. Remember that the fate of the customer relationship is in the hands of your people. Sage CRM technology provides customer-related details.

CRM is not just about installing software, but it often starts with good software.


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