Hosted CRM: An Economic Option For CRM Implementation

2007-03-08 10:33:40

( Computers )



For many businesses, the investment involved in adopting CRM systems for the organization may be quite substantial. You'll not consider the cost of the CRM packages alone, which by themselves are already significant. You must add the cost of servers and related hardware and the implementation period, which can run anywhere from a half-year to 18 months. A viable option for your business may be a hosted CRM.

A hosted CRM generally involves an independent company that offers a combination of Web-based online contact management, leads development, and a customer service fee usually at a fixed, per-user monthly subscription.

Some other hosted CRM providers have other charges. For example, they might dissociate themselves from the license fees of the CRM systems you will be using: this means you will shoulder the cost of licenses on top of the monthly fees.

On the other hand, a hosted CRM provider may be able to assist you with strategy, implementation and maintenance services for the particular CRM applications to which you will subscribe. That will be one area of CRM operation that will not bother you anymore.

With a hosted CRM, you are relieved of the burden of investing additional time to acquire the resources, CRM systems expertise, and the network infrastructure to deploy the system. The deployment and the period of realizing the benefits are thus sped up.

A CRM project can fail because implementation teams focus on the technical aspects of deployment. Remember that acceptance by the human end-users will ultimately determine the project's success. Since the hosted CRM provider takes care of the deployment portion, you can focus on arranging for the critical aspects of change management, training and management.

These need your attention because people need training in the CRM systems. If software is too complicated, it discourages employees from using the system and eventually leads to failure.


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