Legal Web Design for Law Firms

2007-03-08 10:33:40

( Legal )



Law firms are much like standard commercial and corporate entities in modern times: They employ multiple professionals in many different positions, they must constantly compete against other firms for clients, and they must market themselves along the same lines of honesty and trustworthiness. Legal web design is therefore a significant step with regards to advertising a law firm, but like all other aspects of web design, it must do certain things right.

Like standard corporate web sites, legal web design must take into account such things as marketing direction, content, and audience. Where most companies seek to attract customers, sponsors or business partners, a law firm web site exclusively looks for potential clients. This means that the question of exactly what people look for in a law firm is important to people in legal web design: Do you think that people look for history or prestige, for example? Do they look for honesty and trustworthiness? Or do they merely look for firms who can give them monetary results? All of these answers are correct depending on your law firm; Exactly which legal web design tenets you follow will determine the look and feel of your law firm web site.

Then there's the question of content. While most companies can easily trumpet their business accomplishments and prominent clients, law firms do not have a similar convenient arrangement. A firm may wish to protect their interests by keeping the identities of their clients under wraps. Similarly, a law firm web site cannot necessarily disclose details on the cases they handle due to privacy concerns. This means that most law firms can only advertise themselves with little in the way of concrete example to back them up, and all legal web design must take this into account.

Finally, as with all web sites, legal web design must consider the nature of the audience that passes by the site. Will these people be looking for certain key points of information, for example? Will these potential clients primarily belong to a certain social level or stratification? Identifying your law firm's exact client base will go a long way towards narrowing down your requirements for good legal web design.

Law firms are much like modern corporate entities in that they can also advertise their services on the internet. Most entities and organizations, for that matter, can find a home on the web. It is important to realize, however, that the web design requirements for each and every one of these units will be different from each other... and that in order for their web sites to work, they must think things through carefully first.


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