Goldmine CRM Nurtures Your Business Relationships

2007-03-08 10:33:40

( Business )



CRM is a management practice that focuses the business on the customer; it is all about becoming and remaining customer-centric.

CRM commonly refers to a database system designed to keep track of your interactions with your contacts. Necessarily, then, good CRMs include good contact management systems. Sales people, especially, use CRM systems to remind them of whom they need to call and generally to help them nurture the business relationship with their customers.

Goldmine CRM is a contact management software solution which has special modules designed for sales contact management purposes. It provides its own mail server and client software. With Goldmine CRM, you can retrieve your file on a particular contact and quickly review all email you have sent to or received from that person, and find or trace any documents sent to you.

Another role that a good CRM system does for you is communication: the better the software, the more the communications functions it includes. With your Goldmine contact management program, you can write, email and fax your contacts right from the contact management programs. You may call your contacts, type notes and keep track of your communication history.

The Goldmine CRM allows you to use your computer to receive fax and paste the document back to your CRM. The process is all digitized and thus you eliminate time-consuming paper handling and human intervention.

There are various editions suited for home or small business users and for bigger corporate users. Goldmine CRM even in its smaller editions allows you an unlimited number of contacts. Goldmine CRM can handle scheduling of automatic sales cycles. You can create your tripping sales process and the software can manage that for you.

Another important feature of Goldmine CRM is its web based contact management capability. You can obtain editions that fully integrate with Microsoft exchange servers and popular accounting software.


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