Merchant Providers and You

2007-03-08 10:33:40

( Business )



Merchant providers are individuals or organizations that offer goods and services, usually over the internet. If you are thinking of starting or joining an affiliate marketing program, choosing the right merchant provider is one of the most important decisions you will make.

There are two basic kinds of merchant providers: merchant product providers and merchant service providers. As the names imply, the former sells products while the latter supplies services.

There are thousands of merchant providers online, so it could be challenge to find the ones that fit your business needs. Here are a few things you should consider while you are choosing a partner merchant:

Consider their reputation. Conducting a business online is risky; you never quite know if you are dealing with people of integrity. The lack of personal contact allows for many opportunities for fraud. You will want to find a company that has a good reputation when it comes to dealing with its partners. If you know anyone who has done business with this particular company before, be sure to ask them about their experience.

Check their financial record. A truly successful merchant provider will have an established record of making money. To minimize risk, you want to find one that already has a history of profit-making. Otherwise, you might end up losing a lot of time and money.

Compare the incentives. Different merchant providers offer different sets of incentives. It is in you best interest to compare and contrast what they propose. Obviously, you will want to find a compensation package that offers generous commissions.

Clarify the work that you will need to do. Merchant providers usually require a variety of services from their partners. Be certain of what you are signing up for. Are you supposed to sell products or simply advertise them? Perhaps you will need to do both? What will you receive for each specific action? Answering these questions will allow you to focus on the most profitable use of your time; thereby making it possible for you to make more money.


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